Simplicity is often the most effective strategy when it comes to website design.
Simple and effective designs are search engine friendly, fast to load and quick enough to capture your audience's attention before they are tempted to hit the back button.
It’s important to note that many internet marketers say that the average web surfer will make up his mind about your website in about 4 seconds. So, make sure you let them know what you do and how you can help them right away. Don’t stuff around.
When building a website, you may feel tempted to include all the bells and whistles (music, animation, flashing graphics etc) but before you do it is vital to consider exactly who your target markets are and what they are looking for from your website.
For example, if your are a plumber trying to promote your business people viewing your website are mostly likely looking for your phone number or contact details in order to secure your services. Placing a barrier in the way like a fully flash animated cover page is over the top and unnecessary. It may be very clever, but it doesn’t help the person with blocked pipes solve a problem quickly.
This doesn’t mean you can’t include pictures, video or graphics. It’s just these things must compliment your website, not dominate it.
It’s important to keep in mind … … people are searching the Internet looking for information NOT entertainment. This means, a simple, clean, easy-to-navigate site is usually the most effective way to communicate with people on the internet.
A good rule of thumb is to ensure each page solves a specific problem and gives your visitor a clear call to action. If you can solve a specific problem your website will be more effective than most of those big and expensive websites that you’ve no doubt seen.
If you’d like some more information about content writing, website usability and making your website more effective then please give us a call or complete the form below and a member of our team will contact you. We’re here to help you.
The Auscreations Team
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